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LONDON — May 24, 2016GainX, an emerging leader in innovation strategy management and Microsoft Corp. today announced plans for a strategic partnership to help financial services organizations better manage their innovation and digital transformation strategies.

Built on Microsoft Azure, the GainX innovation strategy management platform leverages powerful artificial intelligence, machine learning and behavioral analytics allowing banks to bring all innovation resources, ideas, research, initiatives, and partnerships into view, accurately measure their innovation capacity against competitors, and establish a repeatable process for innovation. With the knowledge gained from the GainX platform, financial services companies can smoothly and repeatedly move from idea to market impact and quantifiably measure return on innovation investments (ROII).

GainX is currently member of the Microsoft Accelerator London’s Cohort 7. The later stage startup has been working with Microsoft since March 2017 to scale its business and penetrate global market. The two companies are currently engaged with several Fortune 500 financial services industry companies.

Through this partnership, GainX has made Microsoft’s Azure its preferred cloud platform. Azure provides GainX with a trusted, global cloud and a powerful data platform for intelligent services, including comprehensive machine learning and cognitive capabilities in Microsoft Cortana Intelligence Suite and SQL Server. Microsoft will make GainX its preferred partner for innovation strategy management. GainX and Microsoft will jointly work with leading financial services companies to help them envision and implement the integrated solutions. As a result, the companies’ mutual customers will be able to harness their data for critical innovation and digital transformation insights and predictions, to accelerate innovation strategy, eliminate roadblocks, and loosen the clay layers that impede ROII.

“Financial services leaders are frustrated by the current lack of transparency into the billions invested in innovation,” said Warwick Hill, CEO in Residence and Managing Director of Microsoft Accelerator London.

“GainX, enabled by Microsoft Azure, provides financial services companies with Cloud-enabled intelligence allowing them to move to a more empirical model of ROII calculation. We are incredibly excited about the potential this company offers our enterprise financial services customers.”

“The majority of financial services innovators are struggling with visibility, digital strategy execution and employee resistance to change, which impedes agility. They need to see that their innovation spending is yielding real market impact,” said Angelique Mohring, CEO of GainX. “We are honoured to be able to draw upon Microsoft’s technology, support, and resources to bring our transformative technology to financial services companies in the UK and around the globe.”

About GainX

GainX (@GainXGlobal) is helping companies across the globe unleash innovation through improved insights, and a patent protected AI and machine learning SaaS platform designed to drive greater ROI on transformational strategy and innovation spend.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft & @msa_ldn) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.



For more information contact:

Kevin Monserrat
Marketing Manager, Microsoft Accelerator
Phone: +447773043147
Email: a-kemons@microsoft.comAngelique Mohring

Angelique Mohring
CEO and Founder, GainX
Phone: 001 519 589 3436 or 1 877 313 9787
Email: angelique@gainx.com

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